Video e-mail can give your prospects a rewarding
or enjoyable reason to visit your web site. There are two ways of
including a link to your video in the e-mail. Both will save you from having to include
the streaming video file as an attachment.
The first method is to link directly to your
streaming video presentation from within your e-mail. The second method is to simply
include a line in your e-mail similar to "click here to come and see our streaming
video presentation". The link should be set up so that they arrive at the page on
your web site where the video is. Further, the video should be set to autoplay as
soon as your visitor arrives. This will definitely arouse their interest and will
even grab some additional prospects that might not have otherwise responded. Everyone
loves a chance to be entertained.
Why do these approaches work so well? By nature,
we're all pretty lazy. We'd much rather be entertained than have to read all of the time.
Just consider your own personal habits when it comes to reading the e-mail you've
received. Asking someone to come see a streaming video presentation on your site is much
more effective than asking than to come read.
Here's an example of how you can use the power
of streaming video to improve your own sales results. You can watch this video in your
choice of either Real Video, Windows Media or QuickTime format.
Video E-mail - Optimism Versus
Realism - A Word Of Caution
As we've said earlier, don't be fooled by
thinking that the law of large numbers is going to make your targeted e-mail campaign
work. It won't. Everyone is looking for the easy way. Unfortunately, no
individual sales letter and no amount of e-mail addresses are going to make your campaign
work all by themselves. If you're going to do targeted e-mail, you better be prepared to
do it professionally and responsibly , and most definitely consider including a streaming
video link in your e-mail. The online market is just too sophisticated for anything less.
To incorporate streaming
video into your e-mail campaign, simply send us your DVD, Mini-DV, Beta SP, Umatic,
Hi-8, VHS or S-VHS video clips using our mail-in video submission form. Please call us at 630-690-2141,
or e-mail us at firstname.lastname@example.org if
you have any questions.